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January 01, 2024

Have Some Colours Changed Names?

Have Some Colours Changed Names?

Key FAQ Points:

  • We have changed the names of some of our paints to make things easier for customers.
  • Loof and Black Tie have been renamed Blackjack
  • Whiter than White has been renamed Whitey White
  • Wolf Whistle also became Whistle several years ago

About the changes

Over the past decade, Frenchic’s fantastic range of colours has grown from a select few to over 150. Initially, we used separate names for the same colours in different ranges to distinguish the products by their qualities.

For example, Whitey White was our white paint in our self-sealing furniture paint, The Lazy Range, whereas Whiter than White was the white in ultra-matte, ultra-scrubbable Chalk Wall Paint.

Today, we have a vast array of colours available in mutliple ranges. So, it made sense to streamline things as much as we can. It simply reflects a change of approach to make things easier for customers.

What is actually changing?

Going forward, our bold black paint will be known as Blackjack – available in Al Fresco, Chalk Wall Paint, Trim Paint and Lazy Range.

Previously, we had Loof for the Lazy Range, Blackjack for Al Fresco and Black Tie for Chalk Wall Paint and Trim Paint.

The other change is that our clean, bright white will be called Whitey White for the Lazy Range, Chalk Wall Paint and Trim Paint ranges.

Prior to this, we had two names – Whitey White in the Lazy Range and Whiter than White for Trim Paint and Chalk Wall Paint.

To be clear, it’s just names on the tins that are changing. Inside, it will be the same great paint in the same colour, with the same finish per range.

In summary

To summarise, Loof and Black Tie have been renamed Blackjack, while Whiter than White has been renamed Whitey White. Several years ago, we also renamed Wolf Whistle to simply Whistle. We expect these changes to take some time to filter through, as we still get questions about Wolf Whistle and Whistle to this day!

While we are sad to be saying goodbye to some familiar names, we are confident the changes will remove existing confusion and ultimately make things easier for Frenchic fans across the world!



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