Category: Features

Tell us your frenchic story...

Karen Jones

Creative Artisan

Title

I had a shop in in a little town called Bromyard in Herefordshire. It was primarily a retail shop, but I also ran workshops - something I've always been passionate about, especially when it comes to the distressed look. At the time, I was using another well-known chalk paint brand and a friend of mine came into the shop and said, “Oh my God, you've got to try this Frenchic wax.” I loved it so much I picked up the phone and asked to become a Frenchic stockist.

 

I was a stockist for just over seven years before joining the head office team, where I handled stockist training calls and recruited new stockists. There were only a few of us back then, and we were a really close-knit team. But I found that it wasn't quite my ideal role in life because it meant I'd stopped completely being creative.

One thing I felt was missing was hands-on training for stockists. When they run workshops, they not only sell more products, but they also attract more people into their shops and create stronger engagement with their business—not just with Frenchic, but overall. So, when the opportunity came to take on that role, I jumped at the chance..

How would you describe your signature style? How has it evolved?

My signature style is definitely not that of a neat painter. I think everyone has a style that suits them. I'm not saying I'm scruffy, but someone once said to me that my style wasn't as much distressed, but more totally traumatised furniture!

 

I don’t like the term shabby chic; my style is more about layering, chipping, and creating something that looks genuinely old. It’s the way my style has always been, and I think it stems from my inability to get a smooth finish! I've got a great love of France, and for me the ideal piece looks like it's been found in a barn or a château. Whenever I see a door with completely peeling paint, I fall in love with it.

My décor is my painted furniture

What does an average day look like to you?

It’s usually a combination of planning for workshops for stockists which involves everything from sourcing the boards that we're going to be working on to supporting the stockists themselves. Liaising with them on where we’re going to host the workshops and looking after the bookings. Then it’s a mixture of working in my flat or library on blogs, training techniques, photographs, videos, that sort of thing. 

What about weekends?

An average weekend would be going to flea markets and auctions to source new pieces. New Moulton is my favourite. It's on every month and there's hundreds and hundreds of traders there and without fail, I always bump into another Frenchic stockist there. I also go to regular craft meet-ups with a close group of friends, where somebody cooks, and somebody is in charge of bringing a craft and we just chat, natter, and upcycle.

What is your favourite room 
in the house?

This is a tricky one – about two and half years ago I moved into rented accommodation, so the décor is largely dictated by the landlords. The first thing I asked when I moved in was “can I put things on the walls?” Now, there’s probably not an inch of wall space left!

 

My décor is my painted furniture. I have a painted French armoire in my kitchen, and I adore it. It’s done in Sugar Puff and is a bit rough around the edges. 

 

My favourite area is my big kitchen come dining room, it’s got both upcycled and inspirational pieces. From oil paintings on the wall to broken frames, all sorts of interesting finds. 

Any other standout projects in your house? 

In my hallway, I’ve got an old pink, French solid shutter that's about ten foot long and I use it a shelf, with the larger part of the shutter going up the wall. I like putting things in my décor that isn't normal. So rather than just putting pictures on the wall, I've put up a massive, distressed dressing screen.

I just trust the process and keep going like an artist.

What is the one tip or piece of advice that you'd give to first time painters or upcyclers?

If you’re upcycling pieces in your house, that you wouldn’t normally have touched then you’ve got nothing to lose – so go for it! And don't stop till you love it. If that means adding layer after layer, keep going. Because you will love it when you’ve finished. 

When it comes to new projects, where do you find your inspiration?

I know what I like, but I never really know, how it’s going to turn out. I usually have a rough idea of colours I want. But inspiration can come from anywhere really, from an oil painting to a piece of fabric.

 

I don't necessarily have a vision. I just trust the process and keep going like an artist. And I know when it’s time to stop. 

Who would be on your guest list for a dream dinner party? 

As far as celebrities go, I'm not a big celebrity person, but as far as you know, somebody nice to look at the table, it would be David Ginola, the French footballer. And everyone else around the table would be friends and family. In fact, David, you know he’d preferably be waiting on us all.

What are your top three can't live without Frenchic shades?

When it comes to shades, I love the original range for the authentically old look, and it would be Sugar Puff and Grey Pebble because that's the classic creamy white and grey French look. But for me, it’s all about the products as much as the paint. I couldn’t live without browning wax, and there's there's no way I'd ever use anything other than Frenchic brushes.

Sugar Puff

Grey Pebble

Browning Wax

Whats your favourite film and your favourite meal?

I love the film Papillon with Dustin Hoffman and Paul Newman, and for a favourite meal, I’d cook for myself. I love cooking, and it would probably be a selection of delicious homemade tapas.

Title

Share

Read more like this

Your bedroom should be your sanctuary, a place that reflects your personality to create a peaceful haven. But, tastes change - and if the look you once loved is started to feel a bit tired, maybe it’s time for bit of a bedroom makeover. 

The Expert's Blog
By GemPages

Good furniture is built to last, but sometimes its style and finish can start to look a bit tired and dated. Painting and upcycling your existing pieces is a great way to extend their life and create a new, statement piece for your home. 

The Expert's Blog
By GemPages

The neutral look doesn’t have to be boring. Use Abi’s tips to choose light and texture to make it feel cosy and serene.

The Expert's Blog
By GemPages