When it comes to decorating your home, choosing the right paint can make all the difference. It’s not just about getting the colour just right, it’s about coverage, durability, finish and how the paint lasts with the wear and tear of busy, everyday life.
Here at Frenchic, we know that our Chalk Wall Paint is something special. In 2024 we were approved by the Good Housekeeping Institute and in 2025 we won the Ideal Homes award for Best Living Room Paint. To add another string to our bow, 2026 has already landed Frenchic a prestigious Which? Best Buy endorsement with 100% top marks across the board.
What Makes Frenchic Chalk Wall Paint So Good?
First up, it’s ultra-matte and ultra-beautiful. Its ideal 5% sheen gives it the perfect matte finish that gives walls depth and elegance, but without any unwanted shine. Frenchic’s Chalk Wall Paint is water-based, durable and self-sealing, meaning it completely eliminates the need for primer.
Coming in 159 amazing colours in 2.5 litre tins, from the popular neutrals of Salt of the Earth, Corker and Pampas to showstopper bolds like Constance Moss, Hornblower and Rubina, each shade comes in a Peel & Stick Sample, so you can try all the colours before you buy.
It’s ideal for interior walls, ceilings, radiators, wooden floors, kids’ rooms, interior doors and trims and panelling, and is perfect for anyone who wants a durable ultra-matte finish with great coverage that’s totally scrubbable.
How Which? Tests Washable Paint
Which? are famously thorough in their testing, and before giving any paint a Best Buy status, they put each product through a series of rigorous real-life challenges. So, how do they do it?
- Paint coverage: Which? assess the appearance and coverage of each paint after one, two and three coats.
- Durability: Which? scrub melted chocolate, coloured pencil, crayon and permanent marker from each paint. They say, “the best paints stand up easily to these four tough tests and would be perfect for high-traffic areas or kitchens”. Each paint is washed and scrubbed four times, then inspected for signs of damage
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Testing: Which? test multiple colours from the same brand to “make sure you’ll get the same super-tough paint whichever colour you buy”.
The tests are done completely anonymously, and Frenchic scored a perfect 100% and five stars for appearance after washing off crayon, appearance after washing off permanent marker and appearance after two coats.
The Verdict
Attaining the Which? Best Buy Washable Wall Paint endorsement is no small achievement. It reflects not just the beautiful colour and finish of Frenchic Chalk Wall Paint, but proven durability in everyday life.
When a paint stands up to chocolate, crayon and permanent marker, and still looks fantastic, you know it’s built for modern living.
Award-winning, versatile and available in 159 colours, Frenchic’s Chalk Wall Paint proves that practicality and style can go hand in hand. Are you ready to transform your walls?
